PROJECT:
CITROËN FRIENDS AWARDCLIENT:
CITROËNTIPOLOGY:
IDEA:
the best way to thank Citroën Facebook fans? Rewarding them!
DEVELOPMENT:
Citroën Facebook page grows up adding new contents, news and special activities, in order to engage and involve its fans. The first initiative is addressed to all those who will give Citroën their “Like!”. Citroën will give them the chance to win a one week trip to Shangai with a friend. Further more, 10 IPads and 10 IPhones are up for grabs, for those who like to communicate and to share! Now more than ever being a Citroën Facebook fan is worthwhile! And this is just the beginning…
PROJECT:
TRIPSENSATIONSCLIENT:
CITROËNTIPOLOGY:
webspecialIDEA:
the ideal placet o share your trip sensations.
DEVELOPMENT:
A microsite where users can share their sensations and get to know other fellow traveler’s emotions. It enables you to expand your daily trip “vision” and discover places you had not noticed before, alternative routes and new prospectives. With Tripsensations.con the new Citroën C3 expands your trip metaphysical vision thanks to its panoramic windscreen, a chance to make acquaintances with people who share the same roads.
PROJECT:
NEW C3 TRIPCLIENT:
CITROËNTIPOLOGY:
webspecialIDEA:
the sensation configurator
DEVELOPMENT:
starting with two keywords in a special search engine, one for audio the other for images it will generate and play your emotions. Use your imagination to create new sensations. Just like choosing a Zenith panoramic windscreen to expand your vision. Amplify your sensations for an unrepeatable extraordinary trip.
PROJECT:
CITROËN.ITCLIENT:
CITROËNTIPOLOGY:
websiteIDEA:
A new Citroën window conceived for all conversation types.
DEVELOPMENT:
A billboard with dynamic news, sharing areas, data registration on a extensive and flexible web platform. Creative management and publishing through a shared platform.
PROJECT:
TUCCLIENT:
SAIWATIPOLOGY:
webspecial/concorsoIDEA:
Online Contest
DEVELOPMENT:
After the purchase of a TUC packet you were offered the chance to enter for a daily draw of a mini Nokia N97. To enter you could either filling in a form or send an SMS. A final draw was a trip to New York. Project in collaboration with DraftFCBAfter the purchase of a TUC packet you were offered the chance to enter for a daily draw of a mini Nokia N97. To enter you could either filling in a form or send an SMS. A final draw was a trip to New York. Project in collaboration with DraftFCB.
PROJECT:
VISIODRIVE CHALLENGECLIENT:
CITROËNTIPOLOGY:
webspecial/concorsoIDEA:
an original way to play with Zenith panoramic windscreen.
DEVELOPMENT:
Readaption of the Visodrive game for the Italian market with viral potential. The winner was awarded the use of a Citroën C3 for a year.
PROJECT:
PERSONA-ENCLIENT:
MARINA RINALDITIPOLOGY:
webspecial/concorsoIDEA:
Profile and reward Persona’s customers
DEVELOPMENT:
Lead generation and database populating with prospects. Through a microsite a questioner was devised to determine style preference of female market with a final draw. The prize was a spending voucher with Vanessa Incontrada, an Italian celebrity. Project in partnership with IntelliGo.
PROJECT:
ANTI RETRO WAYCLIENT:
CITROËNTIPOLOGY:
webspecial/concorsoIDEA:
support the Citroën DS3 launch with an innovative concept in line with the ANTI RETRO philosophy.
DEVELOPMENT:
A microsite with an entertaining video-story which surprises the viewer with a phone call and encouraging him to choose the ANTI RETRO WAY. A sophisticated interactive game which combines the use of internet, mobile and WOM. The first phase of the competition enabled the draw of the use of a DS3 for a year- The second phase of the project development was aimed at the enhancement of viral messaging.
PROJECT:
Citroën’s promotionsCLIENT:
CITROËNTIPOLOGY:
IDEA:
Citroën’s promotions displayed on an innovative and interactive platform.
DEVELOPMENT:
A system which will allow the automatic acquisition of data from Citroen’s database and displayed online at the beginning of each month.
PROJECT:
LANCIO C3 GOLDCLIENT:
CITROËNTIPOLOGY:
webspecialIDEA:
online selection of the follow-up TV Ad “Oh, my Gold!”
DEVELOPMENT:
“Oh, my Gold!” was a popular TV ad with Naomi Campbell which gave rise to idea of selecting actors who could substitute her for the Citroen C3 special series. This involved users to record themselves pronouncing the words “Oh, my Gold!” and so take part in the casting. Hundreds of videos were uploaded on the C3 website. Entertaining, sharing, viral effect! The winners were broadcasted as the new TV ad.
PROJECT:
C1 AMICICLIENT:
CITROËNTIPOLOGY:
webspecial/concorsoIDEA:
make the C1 Amici launch spectacular even on the net!
DEVELOPMENT:
An online quiz linked to the Amici CD, a project dedicated to who believes in talent. This with in a talent show! A C1 was in the draw to all those who answered correctly.
PROJECT:
ORANGECLIENT:
SNAIDEROTIPOLOGY:
webspecial/concorso2010-12-20PROJECT:
ORANGECLIENT:
SNAIDEROURL:
OFF-LINEIDEA:
launch an innovative kitchen with an equally innovative project
DEVELOPMENT:
a microsite with Paolo Magone as testimonial for an online casting. This enabled Snaidero to listen, engage and excite its customers and enhance WOM
Winner of the Xth Interactive Key Award
PROJECT:
CONCORSO “CONTO BANCOPOSTA PIU'”CLIENT:
POSTE ITALIANETIPOLOGY:
piattaforma concorsi2010-12-20PROJECT:
CONCORSO “CONTO BANCOPOSTA PIU'”CLIENT:
POSTE ITALIANEURL:
OFF-LINEIDEA:
play on the web in a safe environment
DEVELOPMENT:
an electronic draw was developed amongst the pensioners of INPS and INDAP who have an account with Conto BancoPosta Più. This project was devised with privacy concerns in mind. It was in fact impossible for even who was in charge of the draw to know the name of the winner, right reserved only to Poste italiane. Project in collaboration with DraftFCB.
PROJECT:
EMAIL & SMS MARKETINGCLIENT:
CLIENTI VARITIPOLOGY:
mobile e email marketing2010-12-20PROJECT:
EMAIL & SMS MARKETINGCLIENT:
CLIENTI VARIURL:
OFF-LINEIDEA:
a new way to communicate promotions.
DEVELOPMENT:
Development of a web portal restricted to dealers. This platform after the registration of its customer’s details enabled the sending of SMSs and emails in real time.
PROJECT:
CITROËN ADVCLIENT:
CITROËNTIPOLOGY:
intranetPROJECT:
CITROËN ADVCLIENT:
CITROËNURL:
OFF-LINEIDEA:
help dealers in selling.
DEVELOPMENT:
platform to manage Citroen’s local dealer advertising network. This modern and innovative system management enables the local dealers to easily use approved material for their local advertising . By accessing a restricted area Citroen is able to approve or request modifications and by so accelerating the whole process.
PROJECT:
NON IRRITARTICLIENT:
BAUSCH & LOMBTIPOLOGY:
webspecialIDEA:
show the new disposable non irritable contact lenses.
DEVELOPMENT:
An engaging microsite which plays with people’s irritability in everyday situations, and encouraging them to share in a classic WOM.
PROJECT:
CAMPAGNE BANNER CITROËNCLIENT:
CITROËNTIPOLOGY:
campagna bannerPROJECT:
CAMPAGNE BANNER CITROËNCLIENT:
CITROËNURL:
OFF-LINEIDEA:
multiply web contacts
DEVELOPMENT:
call to action banners to discover Citroën’s offers integrated with offline campaigns.
PROJECT:
CAMPAGNA BANNER NICKELODEONCLIENT:
NICKELODEONTIPOLOGY:
Banner2010-12-20PROJECT:
CAMPAGNA BANNER NICKELODEONCLIENT:
NICKELODEONURL:
OFF-LINEIDEA:
create contacts
DEVELOPMENT:
banner adaption to offline campaign-. In collaboration with DraftFCB.
PROJECT:
NEWSLETTERCLIENT:
CITROËNTIPOLOGY:
Cestione Newsletter/CRMPROJECT:
NEWSLETTERCLIENT:
CITROËNURL:
OFF-LINEIDEA:
periodic newsletter communication with clients registered at Citroën.it
DEVELOPMENT:
address management, profiling and email sending containing news and promotions and major Citroën events.
PROJECT:
FRIGORIFERI HAIERCLIENT:
HAIERTIPOLOGY:
webspecialIDEA:
launch of a new superior space refrigerator
DEVELOPMENT:
microsite which could captivate and encourage users to discover the advantages of the new line and share with friends.
Winner of IX Mediakey Prize - Interactive Key Awards
PROJECT:
ASPETTAMAGGIOCLIENT:
CITROËNTIPOLOGY:
webspecialIDEA:
better to wait
DEVELOPMENT:
a teaser campaign to engage referenced target for the C5 segment. The campaign started 2 months before the launch, through test drive bookings and a draw between who tested and left a comment on a form dedicated to C5.
PROJECT:
LANCIO C3 PICASSO - MOTORSHOWCLIENT:
CITROËNTIPOLOGY:
webspecial2010-12-20PROJECT:
LANCIO C3 PICASSO - MOTORSHOWCLIENT:
CITROËNURL:
OFF-LINEIDEA:
enable Citroën’s customers free access to the Motorshow and preview the C3 Picasso
DEVELOPMENT:
a contest was proposed to who showed interest in previewing C3 Picasso. They had to test drive the car to recieve a free entrance to the Motorshow.
PROJECT:
SCROCCA LA FESTACLIENT:
AUCHANTIPOLOGY:
webspecial/concorso2010-12-20PROJECT:
SCROCCA LA FESTACLIENT:
AUCHANURL:
OFF-LINEIDEA:
celebrate 20 years of Auchan in and original and engaging way
DEVELOPMENT:
a viral contest where by WOM you could win access to a party. In collaboration with DraftFCB.
PROJECT:
Direct Email MarketingCLIENT:
CITROËNTIPOLOGY:
Email MarketingPROJECT:
Direct Email MarketingCLIENT:
CITROËNURL:
OFF-LINEIDEA:
special communication via email to Citroën.it’s regidstered users.
DEVELOPMENT:
address management, profiling and sending news about promotions snd main events to selected Citroën users.
